• Missing or empty titles/descriptions – these need to be written. Each page should have a unique title (50-60 characters ideally) and meta description (~155 characters) that include key terms and entice clicks. It’s been reported that over 33-34% of pages have missing meta descriptions  which is a huge missed opportunity – don’t let your site be one of them. • In Google Search Console Coverage report, look at the valid vs. error vs. excluded pages.

Top AI Search, SEO & Content Trends To Prioritize In 2025

You should be looking for keywords in the title tag and meta description during your SEO audit, as well. These show up in the search results and can give users and search engine crawlers context to what your page contains. Optimizing these with keywords can help boost your pages in the SERPs. Images not only add relevance to web pages, but also improve engagement, and can help with rankings. Additionally, Google Images is one of the largest search engines by itself in the world.

• XML sitemaps are files that allow search engines to find and understand your website, making it possible to index and show your site to searchers.
• When search engines struggle to understand the relations between content, certain pages may not be crawled or indexed correctly.
• This audit assesses technical aspects, such as website structure, mobile-friendliness, and indexing.
• An SEO budget is more than a financial plan; it’s a blueprint for business growth.
• Identify areas of your navigation that are entirely Flash or JavaScript.

Blog Articles

Essentially, orphan pages are lost pages, no longer connected to the internal linking structure of the website. To find all broken links on your website, scroll down to Broken links in the Links section of the Site Audit module. Check out the blue nodes for redirects and the red ones for broken links.

SEO Analyzer

SurferSEO is a tool that helps us with many aspects of content analysis and strategic planning. If you have existing keyword targets, we can analyze your choices and your performance for each of them here; otherwise, we can help you generate a vision for the future. Trusted by over 5,000 clients and SEO agencies, our backlink-focused SEO services are the best in the business. We can vary how aggressive we build links based on any budget and any scale. You receive regular backlink reports included in your standard monthly SEO work reports.

By making changes to the most egregious items from your SEO audit, we can typically expect to see results faster.. It’s an excellent and convenient tool for running standard SEO audits – and it generates intuitive reports that allow us to track how your SERP positions change over time. The Moz Keyword Explorer is one of the best keyword research tools available, helping us understand your strategic objectives and make recommendations for your campaign. Collectively, these metrics can help us understand where your website currently stands in speed and performance – and how to fix it, if necessary. Every SEO audit we generate has an action plan that BHS Links focuses on the most important issues tailored to your website’s specific issue(s) based on SEO best practices. This gives you a strategic focus to execute the most important tasks first.